Juul warned over claims e-cigarette safer than smoking

The Food and Drug Administration also investigated several key aspects of Joule's business and asked the company to document its marketing, educational programs, and nicotine formulas.

Washington: Federal health officials on Monday criticized the Joule Wapping Company for illegally launching its electronic cigarette as a safe alternative to smoking and ordered the company to stop making unsafe claims for its products.

Juul warned over claims e-cigarette safer than smoking
Juul warned over claims e-cigarette safer than smoking
The Food and Drug Administration also investigated several key aspects of Joule's business and asked the company to document its marketing, educational programs, and nicotine formulas.

The FDA's action increases the pressure on the nation's best-selling vaping company, which has recently been surrounded by scrutiny by state and federal authorities since increasing minors' adherence. Federal law prohibits sales to people under 18 years of age. The FDA has been investigating Joule for months, but did not take action against the company.

A Juul spokesman said the company would "fully cooperate" with the FDA.

In a critically drafted warning letter, the agency marked a number of claims made by Juul representatives, including that its products are "safer than cigarettes." Currently, no vaping products have been reviewed to be less harmful than traditional tobacco products and will not be for some time.

Last year, Juul tried to position his electronic cigarette as a tool to help adult smokers quit smoking, using the motto "The Switch The". In a separate letter to the company's CEO, the FDA said it was "concerned" that the advertising campaign suggested that "the use of Zula products is less risky or less harmful than cigarettes."

FAU's interim commissioner Ned Shrales said in a statement, "Juel has ignored the law and made it very disturbing. Some of these statements have been made in the school for the youth of our nation."

The agency's warning letter highlights an incident reported by two New York high school students during a congressional hearing in July. The students told House MPs that a Juul representative had been invited to address the school as a part of the school on mental health problems and addictions.

During the presentation, the students said that the representative told them that the company's product was "completely safe." The representative also showed the students the Joule device and said the FDA was "99 percent safer than quitting cigarettes."

Juyul says he postponed his school programs, which was intended to discourage the use of minors in September last year. Juul and other similar small and discrete electronic cigarettes have become a crisis in American schools. UU. all over the country.

FDA warning letters are not legally binding, but regulators can take companies to court if they do not comply with their requests. Juul has 15 business days to react with a plan to solve the problems.

Electronic cigarettes have been in the US market for more than a decade, but the FDA did not authorize them to be regulated until 2016. Electronic cigarette manufacturers have until May next year to hand over their products to the FDA for health screening.

However, most experts agree that electronic cigarette spray is less harmful than cigarette smoke, as it does not contain most of the carcinogenic by-products of burning tobacco. Electronic cigarettes usually contain liquids that contain nicotine. But there has been virtually no research on the long-term effects of vaping.

Recent outbreaks of lung diseases have primarily involved people who said they used marijuana.

In a letter to Juole CEO Kevin Burns, FDA regulators said they were "concerned" about several other points raised at congressional hearings. The letter cited testimony that Zula's ads were "often seen on younger social media channels by younger teens", and "used influential and discount coupons to attract new customers."

Last year, Juul shut down its social networking sites. And under pressure, it voluntarily eliminated its fruit flavors and desserts from retail outlets. The FDA has proposed regulations on electronic cigarettes that would prohibit its sale in most stores, although they have not been finalized.

In a tweet on Monday, first lady Melania Trump said she was concerned about the "growing epidemic of electronic cigarettes in our children".

FDA regulators asked Juyul to provide detailed information about its powerful nicotine formula. In the past year, researchers have published several articles that analyze the use of "nicotine salts" by Zula, a formulation that allows users to breathe higher levels of nicotine with a decrease in throat stiffness.

Regulators asked the company to explain why it uses nicotine salts and how it affects potential addiction.

The letter criticizes the company for "handing out more documents to congressional investigators than the agency," despite requests from previous FDA documents.

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